12 (c)

What Is A Target Audience?
What is an audience?
An audience in terms of media, are  a group of people that are watching something or listening or seeing something that is aimed towards them

How do we define target audience?
We define target audience by specifying the main objective that is aimed at that audience specifically.

Why is it useful for a film to have a target audience?
It is useful for a film to have a target audience as it helps them set the film to a specific age or gender that can make it easier for them to appeal to certain audiences and advertise it to that audience directly. This will help them gain the interest of a direct audience as well as make a lot of money in the process.

Which audiences do you think different genres appeal to? Think about age, gender, location, location profession, interest ect.
Different genres appeal to different audiences and this is because they are more relateble to certain audiences as well as more advertised towards those specific audiences. For example romance-comedy appeals to couples, romance for the female and comedy for the male. Whereas just romance on its own is more likely to appeal just to females whereas, comedy just to males. Musical genres are more likely to appeal to the older generation ranging from ages 50-54 and above, whereas animation appeals more to ages 34-44.

Task 2- Researching target audiences
However, just thinking about the target audience might not be enough to accurately identify it. You are going to conduct a survey and interview people about their favourite films and genres in order to develop and clearer idea of audience tastes and preferences.

Part A- Surveys