Task 12

What's an audience?

An audience is an individual or group of people who are viewing or reading what you have produced.

What is a target audience and how can you define it?

Target audience is the type of audience which you are aiming to interest and have as your audience to view your media.
You can define a target audience in a variety of ways for example;
- Where they are located
- Their age range
- Their sex
- Their general interests
- Could also consider their proffesion and relationships etc.

Why are target audiences important?
Target audiences are important because audiences create media also as the media market becomes more and more competitive mass audiences become increasingly important. Furthermore all types of media made for the soul reason of benefitting the person watching therefore the audience. Once you have chosen your target audience you can  then fine tune your media (for example our film) to cater for that specific target audience.

Which audiences are appealed to by what genre:

https://www.surveymonkey.com/r/PSW9THL

Combing results from this survey and my general knowledge of friends and family preferences i have these conclusions.




Comedy:

The comedy genre generally appeals to all ages depending on the type of comedy whether it be, satire, stand up, morbid etc.This genre appeals to my age group (15-24) because being a teenage you want to have fun and they just want to have a laugh,it's as simple as that. There is no specific gender usually, a certain sex may be targeted  so the other sex may find them jokes appealing, locations are however commonly targeted like for example the British target America frequently when making jokes.

Action:
The action genre usually appeals to the younger generation such ranging in ages from 12 to 25 but can also target much maturer audiences. Action also usually appeals to the male audience due to all the conventions such as the violence and explosions but nevertheless can appeal to female audiences. Appealing to female audiences in the action genre is usually done by either having a female protagonist, having strong female characters as main characters or portraying female power in some way.

Rom-com (Romantic comedy): 
The Romantic Comedy genre generally aims for the young to mature female adult target audience with ages ranging from 12 to 18 modernly because films of this genre nowadays are less serious and more relaxed which is was interests the younger generation, however some Romantic comedy films do target mature audiences using adult jokes and situations to attract them.